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Beadology Digital Marketing Strategist

I was one of three class members who created a digital marketing strategy for Beadology to implement within the next six months. Our 15 detailed page strategy included their digital marketing audit, online target market, recommendations,  measurements, and evaluations. As a result, we increased conversion rates by 3% and their open email rate to 20%.


University of Iowa Housing and Dining Marketing Research Analysis 

In the Spring of 2022, I worked with the director of dining to help The University Dining hall implement decisions based on our research findings on why students at the University of Iowa are not eating at the 14 retail locations. Through our marketing research and data collection process, we can recommend how the Retail Dining locations can better promote themselves to students on campus.

Related Courses

  • Digital Marketing

  • Social Media Marketing

  • Integrated Marketing Communications 

  • Marketing Research 

  • Consumer Behavior

  • Retail Strategies 

  • Professional Preparations in Marketing

  • Career Preparation for Marketing

  • Marketing Capstone




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